The United Way of Greater Los Angeles needed a fresh approach to reach a younger audience. We got to work creating a new brand, website and voice to help a new generation of Angelenos get excited about giving back.
We did an accelerated version of our discovery process: literature review, competitive analysis and stakeholder interviews. We presented our findings to the United Way LA. Got sign off and within a few weeks, had a product that we were very proud of.
Built on NationBuilder, we explored ways to extend the platform as a CMS, but for a ground-up website. The whole approach was that of unexpected boldness. Of course, everything was designed for maximum social engagement and shareability.
The brand and website launched during the Jay Z’s Made in America concert in DTLA. The brand we developed, #United4LA, is now a bona fide movement.